Should Daum and Bing, which have small market shares, also be optimized for?
- The following Bing optimization techniques are not written as separate articles.
- Why should we be concerned about such a small market share?
- Generally, you can take care of the basic SEO aspects first.
- If you try it yourself, where might you encounter difficulties?
- Managing shared state with SOHO SEO.
- Please select the appropriate option based on the website’s current status.
- Frequently Asked Questions.
- WordPress-related links
When managing a WordPress site, one might think: “Naver and Google are already a lot to handle, do we really need to also manage Daum and Bing separately?”
It is not necessary to create new posts for each search engine. Instead, check the default settings and registration procedures to ensure that existing content is discovered in more search results.
The following Bing optimization techniques are not written as separate articles.
Daum and Bing search optimization is not about making sentences different for each search engine. It is more about helping WordPress sites to be discovered by search engines and to have their content properly understood.
Bing offers website management tools that allow users to register their websites. Key features include sitemap submission, URL inspection, website diagnostics, and robots.txt analysis.
A sitemap is a list that tells search engines which pages are on a website. Bing allows you to submit sitemaps in XML, RSS, Atom, and text formats, and you can also specify the location of the sitemap in the robots.txt file.
Daum works in a slightly different way. In website registration, only the initial screen of the website is registered, and it does not support registering individual posts one by one.
It is not necessary to use a different search engine for each search.
Why should we be concerned about such a small market share?
The Korean search market is dominated by Naver and Google. Nevertheless, in 2025, Bing recorded a 3.12% market share, and Daum recorded a 2.94% market share, on an annual basis.
According to a report by Yonhap News, which cited internet trend data, the combined market share of the two search engines is approximately 6%. While the numbers may seem small, it is noteworthy that this allows for existing content to be placed on different search platforms without requiring additional production.
To put it in terms of a store: it’s not the main street with the most foot traffic, but it creates a side street where customers can see the sign one more time.
Specifically, Bing can automatically authenticate websites that have already been authenticated in the Google Search Console. Because the registration process is not particularly cumbersome, it is worth checking out from the operator’s perspective.
Even if it is small, it is meaningful if the cost is low.
Generally, you can take care of the basic SEO aspects first.
Most websites do not need to create separate content for Daum and Bing. The most practical approach is to implement common SEO practices, after which Bing handles the registration and verification, while Daum’s search registration is reviewed based on the business and visitor criteria.
Common SEO refers to organizing a website’s basic structure so that search engines can read it. First, check whether there is a sitemap, whether search blocking is not enabled, and whether the title and body structure is easy to understand.
The Bing Webmaster Tools address inspection feature allows you to check whether a page has been indexed, whether there were any issues during the indexing process, and whether there are any problems with the structured data. If necessary, you can also request that the page be reviewed again.
There are also ways to inform search engines about new content or modifications. However, notification features like IndexNow are merely means of conveying changes and do not guarantee search rankings or indexing.
There is no special secret. First, establish a common foundation, and then simply complete the necessary registration procedures.
If you try it yourself, where might you encounter difficulties?
Initially, it may seem that once you register a website and submit its address, it will immediately appear in search results. However, registration and being displayed in search results are not the same thing.
Bing does not guarantee indexing simply by submitting a sitemap or address. It also considers the quality of the content, the accessibility of the site, its relevance to search queries, and compliance with the Bing Webmaster Guidelines.
Daum also does not guarantee that simply submitting a search registration application will result in exposure. If the content does not comply with the guidelines, it may be modified or the application may be rejected.
It is also not possible to register each post separately. A plan to submit each blog post individually in order to increase exposure is not suitable from the outset.
When managing a website directly, the process of finding out why a particular address is not being indexed can be cumbersome. Even after submitting a sitemap, it is necessary to separately check whether a specific post is missing, whether there are any search blocking settings, or whether the website itself is complete.
This takes time.
Therefore, when taking on a small search engine, you should calculate the time required to manage it before considering search volume. If a website has very few visitors, it is better to simply check the basic settings rather than spending several hours on detailed configurations.
Managing shared state with SOHO SEO.
If you need to organize WordPress’s common SEO settings before managing Daum and Bing separately, SOHO SEO can handle this task. It allows you to create a sitemap and select archive pages to be indexed for search, enabling you to establish criteria for which pages are shown to search engines. The robots.txt file and the sitemap provided by this plugin are regularly checked by Site Error Check, and you will receive email notifications if any issues are detected.
It not only allows you to check the status of a single page but also to inspect the structure of posts. The Post SEO checklist allows you to check the SEO score for each post, as well as the featured image, title, author, mobile view, and site icon. You can also apply “noindex” to pages such as the date, author, tags, and search result archive. It is not a tool that replaces registration and exposure, but rather a solution for managing the site structure and checklist items that should be in place before registration.
Please select the appropriate option based on the website’s current status.
For a general information website built on WordPress, first, address common SEO issues. After checking the sitemap, search engine crawling settings, and the structure of titles and content, register the website and sitemap with the Bing Webmaster Tools.
If you are already using Google Search Console, you can use Bing to import and verify your website. This is less burdensome than reconfiguring everything from the beginning.
For businesses targeting domestic consumers, local services, or brand websites, Daum search registration are worth considering. However, please note that these registrations do not guarantee search exposure, so do not spend excessive time on the registration process itself.
If you have international visitors or users who utilize Microsoft services, there is a greater need to carefully monitor Bing. If actual Bing traffic is confirmed through analysis, regularly check the indexing and crawling reports.
Conversely, if a website has no visitors from Bing or Daum and there is no clear reason for target customers to use either search engine, it is acceptable to stop at basic registration.
Prioritize Bing first at a low additional cost. Manage Daum selectively when domestic business and brand searches are important.
Whether to manage Daum and Bing depends not only on search volume but also on the time required for management. Before that, it is necessary to organize the common foundations such as the sitemap, robots.txt, archive, and post structure.
SOHO SEO is a tool that checks and manages these elements within WordPress. It provides a solution that can be linked to continuously monitor the common SEO status, along with the registration procedures for each search engine.
Frequently Asked Questions.
Q. Should I rewrite posts separately for Daum and Bing?
A. Most websites do not require this. The first step is to organize common SEO elements and check the sitemap and registration status.
Q. Can this problem be easily solved using a tool? What kind of tool should be used?
A. Using the Bing Webmaster Tools, you can register your site, submit a sitemap, and perform URL inspection and diagnostics. However, the tool only serves to identify problems; it does not automatically resolve issues related to content quality or site structure.
Q. My website is a local business in South Korea. What should I do first?
After confirming that the website’s initial screen and business information are well-prepared, consider Daum search registration. At the same time, ensure that basic common SEO and Bing registration are also completed.
Q. Can the sitemap and robots.txt status be checked together within WordPress?
A. SOHO SEO creates an XML sitemap and regularly checks the website’s robots.txt file and the sitemap provided by this plugin.
When an issue is detected, a notification email is sent. Additionally, each post can be checked using a Post SEO checklist, which includes items such as the featured image, title, and author. The site registration process for each search engine must be performed separately through the webmaster tools of each search engine.